Case study: Stretch Wrap & Shrink Film
How We 10X'd Lead Flow and 2.5X'd Revenue for a New Jersey Stretch Wrap Supplier in 90 Days
Tom runs a stretch wrap and shrink film business in New Jersey, and almost no leads were coming through the funnel. We built the lead flow from the ground up, overdelivered, and ended up hiring an SDR so he could keep up.
The Problem
The product was never the problem. Stretch wrap and shrink film get used every week by every warehouse, distributor and manufacturer that ships on a pallet. The buyers were out there.
What Tom didn't have was a way to reach them. Nothing was feeding the funnel. A new lead came in once or twice every two months, and the business grew only as fast as its existing customers reordered.
A business that closes half its leads doesn't have a sales problem. It has a lead problem.
- 1–2 new leads every two months
- Nothing feeding the funnel
- Growth tied to existing customers reordering
What We Built
A List of Real Buyers
We started with who actually buys stretch wrap and shrink film in the area Tom delivers to: warehouses, distributors and manufacturers that wrap pallets every week.
- Companies that use film every week
- Inside Tom's delivery area
- The person who places the order
An Offer and a Message Built for Packaging Buyers
Buyers who already have a supplier don't switch for a brochure. They want a price, a sample and a delivery date. We built the offer and the message around that, and Tom approved every word before anything went out under his name.
- Written for the buyer, not about the supplier
- Approved by Tom, word for word
- Sent under his name
A Funnel That Hands Over Every Lead
Every lead reached Tom's inbox with the buyer's details and went on a shared list with the day it came in. Nothing new to learn, nothing to log in to.
- The buyer's details with every lead
- One shared list, dated
- Nothing new for Tom's team to learn
An SDR to Carry the Extra Load
Then the leads started coming in faster than Tom could call them back. So we hired an SDR to help him: first calls, follow-ups and booking the conversations, so Tom's own time went to the buyers ready to order.
- Hired once the lead flow outgrew Tom's calendar
- First calls and follow-ups off the owner's desk
- Tom's time spent on buyers ready to order
The Results
10X lead flow
Before us, a new lead came in once or twice every two months. Three months after we started, 10 were coming in every month.
2.5X revenue in under 90 days
Tom closed around half of the leads he spoke to. At that close rate, ten times the lead flow nearly 2.5X'd the whole business in under 90 days.
An SDR hired to keep up
We overdelivered. The lead flow outgrew the hours in Tom's day, so we hired an SDR to help him. It's the best problem a supplier can have.
Key Takeaway
Most packaging suppliers don't need a better product or a lower price. They need more of the right buyers to talk to. Get the flow right first, and plan for the calendar, because it fills faster than you think. Fix the flow first. The rest follows.