How We Doubled Orders in Under 100 Days for a California Custom Printed Box Company

The Problem

The company could print and make the boxes. Getting steady orders was the hard part.

Demand came from paid ads, and the ads were a constant, bleeding battle between return on ad spend and customer retention. Push one and the other slipped. There was no second source of demand to lean on, and no solid sales process to turn the leads that did come in into orders.

• Demand that depended on paid ads
• A constant trade-off between ROAS and retention
• No solid sales process

What We Built

Demand Outside the Ad Account

We built a demand structure outside the ad campaign, so the ads were no longer the only engine.

• A second source of demand
• Less pressure on ad spend

Email Marketing, Built In House

We built their email marketing campaign in house, so the company owned its own line to its buyers instead of renting one from an ad platform.

• Built in house
• Owned by the company, not rented from an ad platform

Speed to Lead: 5 Minutes or Less

We put the right SDR team in place with one instruction: call every new lead as soon as it comes in. Five minutes or less.

• Every lead called within 5 minutes
• Buyers reached while they were still deciding
• The right SDRs, working the right process

A Sales Process That Closes

Speed only works if the call goes somewhere. We built the sales process the SDR team followed, from the first call to the order.

• One process from first call to order
• Every SDR working the same way

The Results

2X orders in under 100 days

Speed to lead, coupled with the right sales process, doubled the company's orders in less than 100 days of us joining.

Key Takeaway

When ads are your only engine, every decision is a trade-off between spend and retention. Build a second engine. Then call every lead within five minutes, because the buyer who just asked about boxes is the easiest buyer you'll ever win. Speed to lead beats ad spend.